Swiss sportswear brand On is expanding its product line into apparel with the launch of "The Body Is Art, Part II", a new collection designed in collaboration with artist FKA Twigs. The collection includes performance apparel and sneakers for spring/summer 2025, marking another step in the company's rapid growth as it competes with industry giants like Nike.
https://www.adweek.com/brand-marketing/sneaker-brand-on-fka-twigs-ad/The Vitra Design Museum in Germany has published a catalog in conjunction with its fall 2024 exhibition "Nike: Form Follows Motion", which explores the design history of Nike. The exhibition showcases unseen materials from the brand's early years, including drawings and prototypes, as well as contemporary designs by notable designers such as Virgil Abloh. The catalog highlights the significance of design to the Nike brand, marking a milestone moment in its history with the first museum exhibition dedicated solely to the company.
https://www.juxtapoz.com/news/books/nike-form-follows-motion/